HEY THERE
We’re ODD’S, an advertising & marketing agency that believes that behind every success someone dares to take a misstep in the correct direction “inspired by al Bernstein”
- We’re a tight-knit group of highly-motivated, fast-paced, tireless creators with solid fundamentals for aesthetics and details.
- We stay true to our client’s objectives and their need for results.
- We develop strategies, Full integrated creative campaigns, building brand identities and production without any awkward handoffs between thinking and making - covering offline and digital realms.
Communication
Services
Service Title
Strategic
Thinking
It’s the formula of being different, but in the right way.
Strategic thinking invigorates the journey from understanding the market landscape to identifying risks and opportunities. It shapes a plan of action that seizes these opportunities while mitigating risks.
It necessitates a deep dive into the target audience's psyche, tailoring an advertising strategy that hits the mark.
The journey encompasses ad selection, placement and timing, campaign evaluation, and a thoughtful consideration of costs versus returns. This is the essence of inspired strategic thinking.
Offline
Communication
Offline communication, beyond the confines of the internet, is a dialogue with the masses. This includes:
Above-the-line (ATL) communications like TV and radio ads, outdoor campaigns, and press or magazine ads.
Below-the-line (BTL) communications like in-store promotions, point-of-sale materials (POSM), print materials, and events.
The objective? To craft unforgettable experiences, amplify brand visibility, and foster enduring loyalty. This is the power of strategic, offline communication.
Online
Communication
Internet-based communication demands a strategic approach. It begins with a comprehensive social media strategy - understanding your audience, competitors, objectives, and carving the optimal path to reach them. This involves crafting the right brand persona and selecting suitable ad types and platforms.
Whether your campaign aims to engage, inform, hard sell, or create awareness, the choice is multifaceted.
It could involve a social media campaign, a sustainable content calendar, influencer collaboration, or search engine optimization (SEO).
Furthermore, we can assist you in website creation, from concept to development - a testament to the power of effective online communication.
Integrated
Campaigns
An integrated marketing campaign is a harmonious orchestration of multiple channels and media, all echoing a singular brand message.
It can span television, radio, print, digital platforms, social media, SEO, and more.
This approach empowers a brand to utilize diverse channels to reach its target audience, amplify its message, and extend its reach.
The ultimate objective ?
To create a seamless brand experience across all platforms, reinforcing the brand's core message and values. This is the essence of a powerful, integrated campaign.
Building
Identities
In an overcrowded world, being odd is vital for recognition.
Crafting a brand identity is a strategic endeavor that breathes life into a brand's unique DNA. It's a process of comprehending the target audience, aligning their needs and preferences, and articulating a brand message that truly resonates.
Ensuring consistency across all facets of the brand identity is key to reinforcing the core message. This can manifest through elements like the brand name, positioning, philosophy, logo design, packaging design, or a comprehensive corporate identity.
In essence, it's about creating a brand identity that is a mirror to the brand's soul, inspiring connection and recognition.
Digital
Planning
A digital marketing strategy is a blueprint for how brands illuminate their products and services across digital platforms.
This roadmap encompasses an understanding of the target audience, clear campaign goals, and meticulous content creation strategy.
The plan considers platform selection, budgeting, success metrics, and evaluation methods.
In essence, it's a comprehensive strategy that steers the digital journey of a brand, marking its digital footprint in the online world.
Video
Production
Video production, whether live-action or animated, is a creative journey from inception to completion.
It encompasses the birth of a creative concept, scriptwriting, meticulous planning, immersive filming, precise editing, and detailed post-production.
This process can breathe life into commercials, product demos, explainer videos, or even compelling customer testimonials.
It's a potent tool in the brand's arsenal, amplifying its voice and fostering trust among its audience.
ENOUGH TALKING LET’S GET INTO BUSINESS
OUR PROJECTS ..
Fine
Iwan developmen...
Samcrete Engine...
SAK development
Marsa Baghoush
Arab African In...
Iwan developmen...
La Vista develo...
Alejon
Fine
Changan
Changan
SAK
La Vista develo...
Delta Capital
Food bank
Iwan developmen...
Fine
Fine
White Sand NC
Brava coffee
Prado Rugs
NTP Jewelry
Prado Rugs
Samcrete Engine...
Alejon
Iwan developmen...
La Vista develo...
SAK development
Fine
Foton
Arab African In...
Alejon
Prado Rugs
Halwani Bros.
Fine
Fine
Iwan developmen...
Iwan developmen...
More about
Odd’s founder and creative director
Ahmed Hassan
With a 16-year voyage in advertising, he has honed his vision as an art-based Creative Director who advocates for insightful ideation. His portfolio showcases collaborations with a diverse array of international and domestic brands like Orange, EgyptAir, Toyota, Hyundai, Samsung, Emaar, and more. His guiding principle? We're here to sell, but with allure and impact. If it doesn't sell, it's not creative - a conviction that drives his work, propelling brands to new zeniths of success.
BUILD YOUR BRIEF
The right brief is the first step to steer and inspire the best creative work.
LET OUR CLIENTS
DO THE TALKING.
It has always taken two to tango. When you find the agency creative team approaching your business needs with ultimate care and passion, the best campaigns are created. Odds' team professionalism and creativity make them the best partner you need.
Marwa Said
Your talent, dedication, and commitment to our brand have been phenomenal. Your creativity and professionalism have shaped our identity, exceeding our expectations. It's always an absolute pleasure working with you.
Reem Zoubeir
Collaborating with Odd’s has been a distinctive journey in innovative thinking. Their ideas are consistently fresh, unconventional, and creative. They masterfully bridge the gap between the brief's objective and the target audience with ingenious concepts. This ability to interweave creativity with strategic intent is their unique strength, often the most challenging aspect for creative minds.
Amira Rizk
We see Odd’s not just as an agency, but as genuine partners. They share our vision and exhibit a deep understanding of the real estate market. Beyond their dedication and creative prowess, they excel in selling the product and driving us towards our targeted ROIs. Their collaboration is an integral part of our success narrative.
Ahmed Anwar
The Saudi Arabian market is distinct, demanding an agency with the right knowledge and caliber to navigate its nuances effortlessly. In Odd’s, we found this expertise. Their experience in the MENA region has been invaluable for our market operations and our expansion plans in the Gulf. Their strategic acumen truly aligns with the dynamics of this unique market.
Ahmed Elwany
I regard Odd’s not merely as collaborators, but as partners in success. They possess a unique formula — conceiving unconventional ideas that effectively sell. In critical situations, their support instills confidence, assuring us that they will always have our back.
Eman Salah
Odds stands out for its innovative ideas that have helped us make a significant market impact, particularly in our branding project. You have successfully elevated the brand to an international standard, especially in terms of the aesthetic appeal and philosophy imbued in our packaging design. Your organization skills and the clear rationale behind every presentation are noteworthy. Working with Odds has consistently been a fantastic experience.
Amr Ibrahim
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